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Lux Blox: A More Dynamic Take on Lego

While the company Lux Blox never mentions Lego by name, their tagline of “A new century deserves a new block” makes it clear who they’re taking aim at. Invented by artist Michael Acerra and wife Heather, Lux Blox have a more organic aesthetic; the shapes seem reminiscent of something a science teacher might use to explain chemistry, biology or one of the other courses I failed in high school. But like the Danish toy staple, they can be connected ad infinitum.

Whereas Lego blocks are rigid, Lux Blox are flexible, taking advantage of the properties of plastic to form a snap-lock connection that’s strong enough to hold even as the parts are bent. As a result, you can build sheets that fold and roll up, structures with articulating joints, shapes that expand and contract and more:

Welcome to LUX - the intelligent construction block. from Lux on Vimeo.

Of course, the real test of the saleability of Lux Blox versus Lego may have to do with the question every parent will ask: “When my child leaves these on the floor and I step on them barefoot, which one hurts more?”

http://www.core77.com/posts/53741/Lux-Blox-A-More-Dynamic-Take-on-Lego