#HTE
Left: A little moment from the beautiful Artek stand, designed by Kuehn Malvezzi. Right: Entry to Aper stand. Photography © Nick Hughes/ Yellowtrace.
Left: Hot shelf action by Pietro Russo at Baxter. Right: Bolon’s small by striking stand by Doshi Levien. Photography © Nick Hughes/ Yellowtrace.
Arflex stand. Note the ‘Ugly Colour’ used perfectly – one of the key trends from this year. Photography © Nick Hughes/ Yellowtrace.
Playful stand by Carl Hansen & Søn. Photography © Nick Hughes/ Yellowtrace.
Left: Cassina’s stand was inspired by the Rietveld Pavilion (1955), designed by brand’s new Art Director – Patricia Urquiola. Right: De Padova stand by Piero Lissoni. Photography © Nick Hughes/ Yellowtrace.
Left: Dedon. Right: Diesel. Photography © Nick Hughes/ Yellowtrace.
The always bonkers Edra, making me feel like I was trippin’ out on LSD. Photography © Nick Hughes/ Yellowtrace.
Left: Onecollection by Finn Juhl made it’s debut at Salone this year. Right: e15 stand. Photography © Nick Hughes/ Yellowtrace.
Left: GAN. Right: Gebrüder Thonet Vienna. Photography © Nick Hughes/ Yellowtrace.
Inside one of Kartell’s Talking Mind booths. I really just wanted to share the photo of the dude wearing a yellow cardigan. Classic Italian moment. Photography © Nick Hughes/ Yellowtrace.
Left: Kettal stand. Right: Kvadrat stand designed by Neri&Hu. Photography © Nick Hughes/ Yellowtrace.
Knoll stand by Dutch Arhitecture studio OMA was a knockout, and one of my personal faves. Note the major marble mashup going on. Sick. Photography © Nick Hughes/ Yellowtrace.
Team Yellowtrace (Nick, Dana & Giacomo) reflecting on the situation in front of Sabine Marcelis’s graduated colour mirror at Knoll. Photography © Nick Hughes/ Yellowtrace.
Left: Petite Friture at the new French District at Salone. Right: La Chance exhibited at the Fiera for the first time, also at the French District. Photography © Nick Hughes/ Yellowtrace.
The always extraordinary Lema stand, designed by Piero Lissoni. Let’s just get some perspective here – this stand was built to last for just seven days, yet it looks better than most homes I’ve ever seen. Ka-ching! Photography © Nick Hughes/ Yellowtrace.
Killer stand by Living Divani. Photography © Nick Hughes/ Yellowtrace.
Left: Magis celebrated it’s 40th anniversary with a stand was conceived as a mini museum exhibition. Right: Menu stand. Photography © Nick Hughes/ Yellowtrace.
Left: Moroso stand by Patricia Urquiola was inspired by Japanese tokonoma – a tearoom alcove use for the display of ornamental objects. Right: Small but interesting stand by nanimarquina. Photography © Nick Hughes/ Yellowtrace.
Left: Black on Black at String. Right: Poliform lushness. Photography © Nick Hughes/ Yellowtrace.
Left: Swedese took things up a notch this year. Right: Tilted planes at Tacchini. Photography © Nick Hughes/ Yellowtrace.
One of my absolute favourites this year was Sancal, who presented their FURTURA COLLECTION with a stand inspired by 1960’s and its particular vision of the future. Think Austin Powers – carpeted walls, silver, fur, disco balls – it was all there! Yeah baby! So. Much Fun! Photography © Nick Hughes/ Yellowtrace.
Vitra stand looked like a mini design museum. Absolutely gorge! Photography © Nick Hughes/ Yellowtrace.
Walter Knoll’s biggest ever stand designed by Ippolito Fleitz. Photography © Nick Hughes/ Yellowtrace.
Personal favourite from this year – Walter Knoll’s “Votteler Chair” Designed in 1956 by Arno Votteler. Photography © Nick Hughes/ Yellowtrace.
Zanotta stand was inspired by Villa Muggia designed by Piero Bottoni in 1936 – a forgotten masterpiece, now overcome by nature. Photography © Nick Hughes/ Yellowtrace.
Styling perfection and brilliant use of ‘Ugly Colour’ at Zanotta. Photography © Nick Hughes/ Yellowtrace.
Oh hi there! Some general scenes from the fairground at Rho Fiera.
The sheer epic-ness of Rho Fiera, the purpose built fairground where Salone del Mobile is held, never ceases to amaze. This year marked my 6th visit, and I still felt overwhelmed by the gigantic scale of the fair – it’s 24 halls, thousands of mega stands and the sheer volume of products on offer. Over the years, Salone has grown into the undisputed world’s biggest and most important furniture trade fair with an unprecedented 372,151 attendees in 2016, from more than 160 countries. Salone del Mobile also celebrated it’s 55th edition and officially changed it’s name to Salone del Mobile.Milano.
In the fast-paced world we live in, you may think that it’s a bit late to be reporting on Salone at this point, but I truly believe that one can only digest and appreciate the calibre of design on offer after having a little bit of time and distance. Salone is not only an opportunity to witness the best products and stand designs in the word – the event is also the ultimate study on Brand extension and multifaceted design expression of the highest quality.
This was an optimistic year in Milan and at Rho Fiera. The fair was filled with thousands of exhibitors putting their best foot forward and paying careful attention to the way stands are designed and products displayed and styled. For my money, this is one of the most exciting aspects of attending Salone, so today I wanted to focus on some of the very finest Big Brand Furniture Stands from Salone del Mobile.Milano 2016, including our video highlights. Look our for a separate post on the best new Furniture releases from Salone later this week. And enjoy many, many, MANY more images in the gallery below. Ciao for now!
Related Posts:
Big Brand Furniture Stands at Salone del Mobile 2015.
Video Highlights from Salone Del Mobile 2015.
The post Video Highlights & Best Stands at Salone Del Mobile.Milano 2016. appeared first on Yellowtrace.
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