#HTE

See How a Google Doodle is Created

Like MTV before them, Google is one of the rare companies that intentionally screws with their logo on a regular basis. Turns out they’ve got an entire team of creatives working on Google Doodles, those fun and temporary shorts that stretch their logo to the limits, and here we get a rare look at their creative process.

Being part of the Doodle team sounds like an awesome gig, as they apparently have a good amount of autonomy and agency to produce things they’re passionate about. Here we see animator Olivia Huynh celebrating the work of Lotte Reiniger, an animation pioneer who was nearly ten years ahead of Walt Disney. We’re digging that Huynh’s self-chosen task includes making hardware store runs to build a duplicate of Reiniger’s overhead camera rig:

In case you missed the actual doodle, which was released yesterday, here it is:

By the bye, Olivia Huynh’s animation and illustration work can be seen on her website, OliviaWhen (named so as to clue you in on how to pronounce her last name).


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http://www.core77.com/posts/53646/See-How-a-Google-Doodle-is-Created