#HTE

Turning Polluted Rivers Into Watercolor Paint

Here we see folks pulling off the difficult trick of turning something disgusting into something beautiful, using art. The ABS-CBN Lingkod Kapamilya Foundation, a public advocacy organization based in the Philippines, has been trying to clean Manila’s polluted rivers. In order to draw attention to their horrific state, they’ve collaborated with creative agency TBWA\Santiago Mangada Puno to turn dirty river water into something else: Watercolor paint.

They then commissioned local artists to use it to create images with:

The resultant “Dirty Watercolor” exhibition is currently being presented at The Rockwell Center in Makati City. For those of you in the Manila area, sorry we caught this one a bit late—the three-day show closes tomorrow. All proceeds will benefit the Foundation.