New Market Showroom in Amsterdam by Framework.

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A contemporary tribute to all things modernism, the New Market showroom in Amsterdam by Framework Studio takes cues from all the elements that make Palm Springs in the ‘50s such an enduringly appealing and sexy time in design history. Occupying an old warehouse space, the bright interior features textured breeze blocks, a David Hockney pastel palette, plenty of plants in brass pots and directional colourful runners to guide people through the space. Sculptural marble slabs in grey, white and blue tones elevate the design to the present, giving it a contemporary edge.

Spatially, a central void floods the space with natural light and connects the various levels and spaces in the building. Framework Studio share, “The key feature is the marble staircase, enhanced with brass strips, which connects the two stores of the showroom. The concrete floors, the steel facade and custom designed furniture pieces give a rich contrast, the same as the agency and her employees do in the industrial building.”

[Images courtesy of Framework Studio. Photography by Peter Baas.]

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