#HTE
The formatting and structure of the Google search results page may be one of the most user-tested websites in the history of the internet. So it comes as a bit of surprise that Google would tinker with its prized jewel in one small but noticeable fashion: turning the color of links black. When typing a word or phrase into Google, a majority of users see 10 links with the name listed in blue and the URL in green. Some users, however, are seeing links in black, as noted today by The Telegraph and a number of Twitter users who report seeing the experiment in action.
It’s unclear if this is one giant A / B test to determine if users click black-colored search results more than blue-colored ones. The company has famously tested various…
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