#HTE
Earlier this month, HP grabbed headlines and nods of approval with the introduction of its strikingly thin Spectre 13 laptop. But it wasn’t the premium new machine that drew most of the adulation, as people were instead attracted and delighted by the sharp-looking minimalist logo adorning the 13’s cover. Four diagonal slashes forming an abstract version of the HP insignia stood proud atop the new Spectre, signaling a company on a mission of renewal. This logo will now be featured across HP’s Envy and Spectre laptop lines, serving as a premium hallmark. It represents dramatic and forward-looking change, precisely the thing HP was unwilling embrace back in 2011 when the mark was originally devised.
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http://www.theverge.com/2016/4/20/11457746/hp-new-logo-spectre-13-moving-brands-interview