#HTE

This morning Motor Trend published its “exclusive” on an imagined Apple Car, featuring illustrations and renderings from staff at Pasadena’s ArtCenter College of Design. Inside the notoriously catty Media Twitter circle, the piece has been universally panned: “just embarrassing,” says WSJ’s Christopher Mims. “We Gathered A Group Of Experts Together To Make The Worst Possible Apple Car,” joked BuzzFeed’s John Paczkowski, riffing on a possible MT headline.

And yes, Motor Trend deserves a lot of ribbing, particularly because it spent a full day on Twitter teasing that it had some sort of huge Apple Car scoop coming today. (In reality, there isn’t a modicum of actual information about Apple’s plans, even though MT dares to call its story…

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