theverge.com
France thinks plain cigarette packs will help kick its smoking habit
#HTE
Few countries are as synonymous with smoking as France, where cigarettes like Gauloises and Gitanes are as much a part of the cultural fabric as croissants and labor strikes. But cigarettes sold in the country will have a different face very soon, thanks to a new law that will strip them of all their branding.
Last week, the French Health Ministry announced that all tobacco shops will have to sell cigarettes in plain, logo-free packaging by the end of this year, under a law that was passed at the end of 2015. The brand of each company will be displayed in small, uniform typeface on all packs, which will be manufactured in the same shade of dark green. (Graphic health warnings will be larger, as well.) When the law goes into effect,…
http://www.theverge.com/2016/4/4/11345936/france-plain-cigarette-pack-law