LG’s R&D campus in Seocho, on the southern edge of Seoul, is not the easiest place to get to. After multiple taxi drivers told me on a cold March morning that it was impossible to take me there from the nearest train station, I ended up walking along highways and side streets for 40 minutes before spotting the tall, glassy building with LG’s familiar pink logo. It’s a good thing I happen to like crisp morning air.
It’s also probably good for LG that its biggest secrets are hard for inquiring journalists to stumble upon. But I had a reason to be there — I wanted to hear the story behind the G5, the company’s latest flagship phone and the talk of Mobile World Congress with its unorthodox modular design.