#HTE

Reader Submitted: BOSCH Toolkit: A Tool System for DIY Projects

The most notable thing about comparing power tools for professionals and power tools for consumers is that there are actually really minor differences—mostly, they are just power tools that don’t perform quite as well or last quite as long. The form factors and especially the design language of these craft tools are usually identical to the professional counterparts.

This situation leads to a very specific user base of consumer power tools. Their aggressive, rugged and “manly” style stereotypically appeals to middle aged men doing so-called “hard DIY” projects. These individuals usually have their own workshop or tool collection and try to mimic professionals as much as possible.On the other side, you have people doing “soft DIY” projects, often executed by young adults and women of all ages.

The currently available range of power tools on the market don’t really reflect the needs of these users. They are oftentimes overpowered, scary and don’t reflect the lifestyle of people not interested in hard DIY.

BOSCH toolkit tries to be an answer to not only the way tools will be used and adapted in the future, but also to define a friendlier, more approachable aesthetic that is inclusive to a wide ranging user base.