#HTE
New York City’s Toy Fair included more than the typical fare this year. There were far out toys (a Barbie drone, say what!) and upgrades on old favorites. But one trend was readily apparent: toy makers are trying to appeal to a diverse market with more inclusionary products.
Lego, for instance, introduced its first standardized wheelchair figure. It’s part of a new City box, which aims to depict the world kids interact with every day.
This isn’t the first Lego figure to come with a wheelchair, but it’s the first time the brand has introduced one in a fully standardized set. The figurine can be taken out of the chair, as well.
Interestingly, when we talked to GoldieBlox — a newer company that wants to encourage girls…
http://www.theverge.com/2016/2/15/10995620/toy-fair-2016-barbie-lego-diversity