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Creativity Within Tight Boundaries: Muntyan Andrey’s Imagination Has Yielded Him a Global Marketplace

Some of you designers work in consultancies where you get to work on a variety of project types. Others among you have developed narrow specialities, where you essentially design the same class of object over and over again. It would be easy for the former to assume the latter’s gig is boring, but that’s not always the case; in fact, it might require even more creativity to constantly come up with new ways to spin a singular object.

Here’s a great example of a man who cranks out literally hundreds of variations of a single object, the cutting board. Sound boring? It might be in the hands of a lesser creative, but working out of his shop in Izhevsk, Russia, designer/builder Muntyan Andrey seems to have no shortage of ideas. Take a peek at the work he does, and dig some of the Frank-Howarth-esque build animations:

Andrey’s business, MTM Wood, sells globally. And apparently he’s doing well: To date he’s shipped product to Armenia, Australia, Austria, Belarus, Belgium, Brazil, Canada, Chile, China, Cyprus, the Czech Republic, Finland, France, Germany, Greece, Hong Kong, Iceland, Israel, Italy, Japan, Kazakhstan, Kirgyzstan, Latvia, Lithuania, the Netherlands, New Zealand, Norway, Mexico, Poland, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Taiwan, Turkey, the USA and the United Kingdom.

MTM Wood’s marketing seems to consist primarily of their website and their YouTube page, which Andrey populates with his build videos. So for those of you design entrepreneurs with a shop, an internet connection and proficiency in creating at least one object, here’s your reminder that the world can be your marketplace.