#HTE
Uber rebrands to the sound of whalesong confusion
LOGOWATCH Gun-toting driver on demand app thingy Uber has announced a radical overhaul of its brand frontage, involving a “more grounded and elevated” logotype, new app icons and a range of “authentic identities for the countries where Uber operates”.…
http://go.theregister.com/feed/www.theregister.co.uk/2016/02/03/uber_rebrand/