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Mattel is coming out with three new body shapes for its iconic Barbie doll, after facing longstanding criticism over the toy’s unrealistic proportions. As Time reports, the three new models — known as tall, curvy, and petite — are available today on Mattel’s website, alongside the classic version, and will hit store shelves once the toy company negotiates for shelf space at retail outlets.
The move comes amid slumping sales for the Barbie doll, which made its debut in 1959. Evelyn Mazzocco, head of the Barbie brand, tasked her team with developing new models in 2014, in an effort to more accurately reflect women’s bodies. Expanding to three body types has posed logistical challenges; the company will sell two different shoe sizes to…
http://www.theverge.com/2016/1/28/10858366/barbie-mattel-tall-curvy-petite-size