The Sydney Opera House may be Australia’s most Instagrammed location, but the iconic opera halls have failed to entice people to come inside — and now it is on a mission to change that.
The architectural masterpiece and UNESCO World Heritage Site was designed by Jørn Utzon and officially opened after much controversy in 1973. Today, it is the crowning jewel of Sydney Harbour and the most geo-tagged site on Instagram in Australia
There would only be a handful of tourists who have visited Sydney and not taken a snap of the impressive white sails of the Sydney Opera House. In fact, 8.2 million people visited the Opera House in 2015 — and a large majority were uploading a photo to social media. Read more…