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5 stunning cars (and 1 app) unveiled in Detroit designed remake their brands

DETROIT — Utility and luxury were both on display in full force in Detroit for the North American International Auto Show this week. So, too, were vehicles that dared to reshape and reimagine their brands.

Alongside the likes of the tech-savvy Mercedes-Benz E-Class and versatile Honda Ridgeline pickup, there were some companies keen to remake themselves in the Motor City with attention-grabbing concepts and a few daring production cars as well.

Given the fact that the automotive industry is on the threshold of a series of revolutions (Bill Ford Jr.’s words — not ours), it feels like a bad time to feel the need to shake things up and redefine your brand. That said, coming from another angle, maybe it’s the perfect time. Either way, here were the cars that stood out to us as real game-changers for their makers. Read more…